The business focuses on delivering premium golf tourism services, offering exclusive accommodation with direct views of the 18th green of the Old Course. Guests—often international golf enthusiasts, corporate groups, and professional players—stay at the residence while enjoying access to tee times, private golf tours, and tailored travel itineraries.
9 The Links combines luxury hospitality with elite golf tourism. Services often include concierge travel planning, golf course bookings, transportation arrangements, and recommendations for other renowned courses in the St Andrews area. The property’s unique location allows guests to experience one of the most iconic settings in golf while enjoying high-quality accommodation and personalized service.
As part of the global golf tourism industry, the business plays a role in promoting St Andrews as a premier destination for golfers seeking to play historic links courses and experience the traditions of the sport in its birthplace.
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